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DAAD中国开通社交媒介小红书官方账号

自今年5月起，DAAD北京代表处除了在微信公众号和微博两大社交媒体上设立其官方账号之外，也正式入驻中国热门社交平台“小红书”。在该平台上，DAAD的官方用户名为“DAAD-留学德国”，面向对赴德留学和学习德语感兴趣的中国年轻人。

小红书常被视为中国版的Instagram，用户在此分享兼具娱乐性与实用性的内容。DAAD发布的内容也将融合实用信息与轻松有趣的中德日常文化理念。

目前，团队正制作一系列短视频，由一位中国员工与一位德国员工以幽默的方式共同展示文化差异，例如品尝两国传统美食，或通过小短剧演绎跨文化差异的典型主题，如德式直言不讳与中式随机应变。此外，该平台也将作为信息发布渠道，提供关于奖学金、留学机会及DAAD在德各类项目的权威资讯。

通过小红书账号的创建，DAAD北京代表处希望吸引更多中国青年关注德国，并为他们的学术交流之路做好准备。

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